Bi-weekly data journalism on US business activity, regulation, and the industries Enigma sees up close.
2026
- 001 Can Business Data Predict March Madness?4 MIN · 2026.04.09
- 002 Enigma Newsletter: Wyoming's Corporate Boom5 MIN · 2026.03.12
- 003 Enigma Newsletter: No Branches, No Verification, No Problem5 MIN · 2026.02.26
- 004 Enigma Newsletter: The Drug Testing Lab Industry6 MIN · 2026.02.12
- 005 When Compliance is Skin Deep7 MIN · 2026.01.29
- 006 Filed Under Fiction9 MIN · 2026.01.15
2025
- 007 The Holiday Spending Cycle: Understanding Retail’s Seasonal Rhythms6 MIN · 2025.12.23
- 008 Match Points: A Field Guide to Business Identity12 MIN · 2025.12.18
- 009 The Power of Peak Revenue: Why Payments Companies Are Seeing 2x Response Rates With Temporal Targeting5 MIN · 2025.12.15
- 010 Lifecycles of Vice Merchants: Why Some Businesses Live Faster and Die Younger Than Others8 MIN · 2025.12.11
- 011 The Geography of Corporate America5 MIN · 2025.11.25
- 012 Slice Slice Baby6 MIN · 2025.11.13
- 013 The Michelin Effect7 MIN · 2025.10.30
- 014 Spirits of Retail Past7 MIN · 2025.10.09
- 015 The Hidden Economics of Campus Life, Part 28 MIN · 2025.09.25
- 016 The Hidden Economics of Campus Life, Part 17 MIN · 2025.09.12
- 017 The Mystical-Industrial Complex6 MIN · 2025.07.24
- 018 Rise of Takeout and Delivery4 MIN · 2025.05.23
- 019 New business survival: Texas vs California2 MIN · 2025.05.06
- 020 Inside the Shopify Premium5 MIN · 2025.04.03
- 021 Tracking NYC's Weed Bodegas5 MIN · 2025.03.06
2024
- 022 The Ozempic Craze - Weight Loss Industry Same Month YoY Revenue Growth1 MIN · 2024.11.01
- 023 Data Driven Insights Into The SMB Restaurant Landscape3 MIN · 2024.10.25 · M. MCCANN
- 024 The Ozempic Craze - Largest Price Increase in Beauty and Personal Care1 MIN · 2024.10.24
- 025 Beauty and Personal Care - Digitalization of Beauty Services1 MIN · 2024.10.14