Enigma Team
Kinsey Sullivan
Marketing — Enigma
Kinsey Sullivan works on marketing at Enigma, covering the intersection of data, compliance, and fintech.
Writing
7 posts published
-
How Data Decay Can Spoil Your Small Business Database
Small business data decay is the gradual loss in small business data accuracy, coverage, and reliability. Small business data decay creates problems for every department, from marketing to compliance.
-
What is an Industry Classification Code?
What is an industry classification code? Enigma breaks down common industry classification systems and their relative strengths and weaknesses for defining a business's industry.
-
Quick Take: What We’re Learning from Small Business Lenders Right Now
Enigma shares what's currently top of mind for small business lenders right now as they address COVID-19 risk and recovery initiatives.
-
Discussing SMB Credit Risk and COVID-19 with Kaustav Das, Chief Risk Officer of Petal
Enigma interviews Kaustav Das, Chief Risk Officer of Petal and former Chief Risk Officer of Kabbage, about small business credit risk and how the lending landscape will change due to COVID-19.
-
Why You've Never Had Accurate Small Business Data Until Now
Data freshness, accessibility, and business diversity have kept small business data unreliable. Enigma solves all three with thousands of sources.
-
What is Small Business Data?
In this blog post, you’ll learn what small business data is and why it’s useful for B2B marketing.
-
3 Best Practices for Direct Mail Marketing to Small Businesses
Learn three tips for how to do B2B direct mail marketing to small businesses the right way